About CME
We exist to make your brand unforgettable.
Creative Marketing & Events (CME) partners with ambitious organisations across South Africa to deliver corporate events, training programmes, and branded merchandise that set the standard.
Our Story
Built on ambition. Driven by craft.
Creative Marketing & Events (CME) was founded with a single conviction: that the moments a company creates for its people, clients, and partners are among the most powerful tools it has. Done well, they build culture, deepen loyalty, and drive performance. Done poorly, they're a missed opportunity.
Over two decades, Creative Marketing & Events (CME) has grown from a boutique events agency into a full-service corporate experience partner — adding world-class training delivery and a premium merchandise division to our offering. Today, we work with enterprises and multinationals operating across South Africa and Europe.
What hasn't changed is our approach: relentless attention to detail, genuine creative ambition, and a commitment to outcomes that go beyond the day itself.
What We Stand For
Our values, in practice.
Craft
We care deeply about the quality of everything we produce — from a conference agenda to a gift box. Details matter.
Ambition
We push our clients and ourselves to think bigger. The best work happens when we're not settling for good enough.
Partnership
We work as an extension of your team — invested in your success, not just the delivery of a brief.
Integrity
We say what we mean, deliver what we promise, and tell you honestly when something can be done better.
Leadership
The people behind the work.
Renee Montez-Avinir
MANAGING DIRECTOR
Founded CME after a decade in global events and media. Best known for leading pan-African energy investment summits and being the go-to architect for high-stakes partnerships. She leads the agency's strategic direction and client relationships at the highest level.
Pheko Seboka Mosime
EXECUTIVE DIRECTOR
A seasoned retail, corporate and investment banker. He drives our global strategy, operations and growth by contributing sharp business acumen, strong board governance and access to a broad global corporate clientele.
Paul Ronald
Director, Training & Development
Paul leads CME's training division, bringing a background in organisational psychology and a passion for building high-performing teams.
David Kavanagh
Director, Merchandise
David heads CME's merchandise division, managing supplier relationships and quality standards across a network of 100+ partners worldwide.
Client Voices
What our clients say.
CME delivered our annual leadership summit with a level of precision and creativity that genuinely raised the bar. Our senior team was blown away.
Head of Corporate Affairs
Global Financial Services Group
The training programme CME designed for our sales organisation was transformational. We saw measurable uplift in performance within the first quarter.
Chief People Officer
European Technology Company
From the initial brief to final delivery, CME were exceptional partners. The quality of the merchandise they sourced for our rebrand launch was outstanding.
VP of Marketing
Multinational Consumer Brand
Ready to work with us?
Whether you have a brief in hand or an idea in mind, we'd love to hear from you.